Thinking inside the box, get it? Har har.
Ads for Democratic politician Barack Obama are appearing in an Electronic Arts high-speed racing game. This appears to be the first time that a presidential candidate has bought in-game advertising.
Electronic Arts confirmed on Tuesday to our sister site GameSpot that the ads have been appearing on virtual Obama billboards since October 6, and will continue to run until election day in November.
The ads will appear in the Xbox 360 version of the game in 10 states, most of them hotly contested: Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin.
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