Flip Video Mino Takes Aim at the Cool Set
When Pure Digital Technologies Inc. introduced its Flip point-and-shoot camcorder a year ago, it dramatically simplified video recording. The Flip measured the size of a small digital still camera, cost less than $150 and its videos could be emailed in one quick process. Consumers gobbled up the tiny, nonintimidating device.
But to the style-conscious set, the Flip looked like a clunky Fisher-Price toy — especially when compared with a sleek, new iPod or more-sophisticated digital cameras — and was too thick to comfortably slip into a pocket. Last fall, Pure Digital introduced an enhanced version: the Flip Video Ultra, but its biggest aesthetic difference was new orange, pink and green colors.
Today, the company will begin sales of its $180 Flip Video Mino (pronounced “minnow”), the hippest offering yet from Pure Digital. This 60-minute Flip includes many firsts for the company: rechargeable batteries; touch-sensitive buttons rather than old-school, push-down buttons; and a thinner build that measures 40% smaller, overall. The Flip Mino is also the first one in the family to enable publishing to MySpace (NWS); prior software limited Web-site sharing to YouTube (GOOG) and AOL (TWX) Video.
I’ve been using a glossy, black Flip Mino (it also comes in white) for the past two weeks and it looks much cooler than older models. Its newly positioned USB adapter pops up from the top of the camera like something from a Swiss Army Knife. The Mino offers features such as the ability to lock the delete button, so no one accidentally deletes your videos, and mute all camera sounds, so as to record silently during quiet moments like wedding ceremonies or speeches. Click here for the rest of the Wall Street Journal article.
But to the style-conscious set, the Flip looked like a clunky Fisher-Price toy — especially when compared with a sleek, new iPod or more-sophisticated digital cameras — and was too thick to comfortably slip into a pocket. Last fall, Pure Digital introduced an enhanced version: the Flip Video Ultra, but its biggest aesthetic difference was new orange, pink and green colors.
Today, the company will begin sales of its $180 Flip Video Mino (pronounced “minnow”), the hippest offering yet from Pure Digital. This 60-minute Flip includes many firsts for the company: rechargeable batteries; touch-sensitive buttons rather than old-school, push-down buttons; and a thinner build that measures 40% smaller, overall. The Flip Mino is also the first one in the family to enable publishing to MySpace (NWS); prior software limited Web-site sharing to YouTube (GOOG) and AOL (TWX) Video.
I’ve been using a glossy, black Flip Mino (it also comes in white) for the past two weeks and it looks much cooler than older models. Its newly positioned USB adapter pops up from the top of the camera like something from a Swiss Army Knife. The Mino offers features such as the ability to lock the delete button, so no one accidentally deletes your videos, and mute all camera sounds, so as to record silently during quiet moments like wedding ceremonies or speeches. Click here for the rest of the Wall Street Journal article.
Mine, along with the action attachment so I can attach it to my bike, and the tripod, was shipped today, so stay tuned!
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