Dunkin' Donuts is moving to the west coast, expanding as I type. Can they take a bite out of Starbuck's dwindling market share? Or is Starbucks' market share dwindling, that depends on who you ask? Either way, they're coming.
I never had experience with Dunkin' Donuts other than it being a little donut shop and certainly not for coffee. But then I moved to NH where the word Starbucks seemed to be a sacriledge. Everywhere you go, there's a DD, and you can hear that pump pump pump sound in abundance. Now, I've been to both and they definitely have a different feel, with DD being a little more in-and-out with no frills, but it's been a while and maybe things have changed. Just to satisfy any curiosities you might have, here's the breakdown of the two companies:
Headquarters: Seattle
U.S. locations: 11,168
States: 50
CEO: Howard Schultz
Growth plans: Slow U.S. store openings during next two years
Founded: 1971
DUNKIN' BRANDS INC.
Headquarters: Canton, Mass.
U.S. Dunkin' Donuts locations: 5,368
States: 34
CEO: Jon Luther
Growth plans: Triple store count to 15,000 by 2020
Founded: 1950
Can they continue to chip away at Starbucks? With 15-30% lower prices, they just might be able to. Starbucks is often known as "Six-Bucks" for a reason, and I think people just might be growing tired of paying those prices. Even McDonald's has made some progress by offering inexpensive coffee from higher-quality beans. Not coincidentally, Starbucks is now testing out a $1 smaller cup of coffee.
Check this article out in the Seattle PI.
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